If you live in the United States, or anywhere outside of Sweden for that matter, you may not know a whole lot about the Nordic country. If you’re willing to learn, however, Sweden now has a phone ...

At first when I called The Swedish Number — a phone line launched by the Swedish Tourist Association on Wednesday to connect anyone with a random Swede — things didn't sound promising. "Sweden is ...

In a bid to introduce its people to the world, Sweden's Tourist Association set up "The Swedish Number." The idea is that anyone can call up and they'll be put through to "a random Swede," or at least ...

Last month, Sweden set up a new phone number called “The Swedish Number.” Call it and a Swede, any Swede, will answer to talk to you about their country. It was started as something of a gimmick by ...

Sweden has a new phone number, and anyone, anywhere in the world can call it to "talk to a random Swede." That is sooooo Sweden. The country's tourist association is backing the project. Among their ...