Breitling AG’s chief executive officer expects the US to cut tariffs on Swiss watches, underscoring his bullishness on the ...

As Swiss watch exports continue to slide and parts of the industry retrench, some of its most powerful brands are pouring ...

Switzerland, January 7, 2026-- Norton Peak is ushering in a new era for Swiss watches by redefining what it means to own a timepiece and, more radically, what it means to belong to a watch brand.

But every now and then, a brand slips reminds you that watches aren’t just mere accessories strapped to wrists anymore. In ...

Vieren and CEO Jess Chow mark the brand’s fifth anniversary by unveiling the artist-driven V Collection, blending Swiss watchmaking heritage, modern design, and global creative collaboration.

Figures from Morgan Stanley and LuxeConsult reveal the most lucrative watch brands worldwide, including Omega, TAG Heuer, and ...

TAMPA BAY -- Swiss watchmaker Norqain and the NHL unveiled the Adventure Chrono 41mm NHL Limited Edition timepiece at Raymond James Stadium on Saturday.

Discover the Christopher Ward x Pan Am C60 Clipper GMT, a standout travel watch that blends vintage aviation heritage with ...

GENEVA (AP) — Swiss watchmaker Swatch apologized Monday for an ad campaign that upset consumers in China and elsewhere and said it had “immediately removed all related materials worldwide.” In an ...