We’ve all heard of ecommerce. But what about T-commerce? Television commerce, or T-commerce, is similar to shoppable TV – both refer to buying something you see on television. But the two terms have ...

Ben Bajarin is the Director of Consumer Technology Analysis and Research at Creative Strategies, Inc, a technology industry analysis and market intelligence firm located in Silicon Valley. Earlier ...

One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike ...