To corral this list of the best texture sprays for fine hair, PureWow editors researched the most popular brands trending across the internet, from Google Trends data to social media. We also asked ...

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

Whether you have fine, medium, or coarse hair, these products from Oribe, Virtue, and more are exactly what you've been looking for. Depending on your hair texture, you may want to include specific ...

We tested nearly four dozen products and consulted with professional stylists to find the best vegan shampoos, tailored to ...

Natural hair was everywhere at SS26 Fashion Month, and the trend is already gaining mainstream momentum. Here’s how to love your mane’s natural texture and have your best hair year yet.

Before you blast your hair with dry shampoo, just know there's a better way to create oomph in your hair: sexture. Sexture, a portmanteau of “sexy texture,” is the mussy movement hair pros swear by to ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It’s rare to come across a #BeautyTok trend that’s actually new. Slugging? That’s just applying a ton of ...