Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics ...

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft ...

The 2026 Titleist Tour Soft pairs a faster core and new aerodynamics with a grabbier cover to boost distance while improving ...

With the launch of the new Tour Soft, Titleist is hinting that the gap between Tour Soft and what are generally considered ...

When Titleist launched AVX in 2018, it was designed as a kind of fountain-of-youth golf ball—lower-spinning and lower-flying ...

Here's a look at the latest new products from Titleist across all club and ball catetgories ...

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball.

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots. The post Titleist just made its ‘Fountain of Youth’ ball faster appeared ...

Titleist's Vokey SM11 wedges feature consistent CGs within each loft, something Vokey learned from the PGA Tour's favorite grind.

Titleist begins its 2026 launch season with the official announcement of the new Pro V1x Left Dash (designated by "–Pro V1x" on its side stamp) after a four-yea ...

Arccos has added Titleist to its growing lineup of equipment partners, giving one of the game’s most engaged golfer communities access to free performance-tracking smart sensors as well as a mix of ...