Titleist themselves proud in saying that the SM11 represents more of a refinement than a revolution in the wedge space, ...

When Titleist launched AVX in 2018, it was designed as a kind of fountain-of-youth golf ball—lower-spinning and lower-flying ...

Titleist has released a revamped AVX golf ball for 2026 with the goal of increasing short-game spin around the greens while ...

The 2026 Titleist AVX keeps its low-flight, soft-feel DNA while adding ball speed and improved greenside spin for better ...

What you need to know: The fiith iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on ...

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots.

Looking to learn what you need to know about the latest new products from Titleist? These handy thumbnails will keep you up ...

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball.

Titleist begins its 2026 launch season with the official announcement of the new Pro V1x Left Dash (designated by "–Pro V1x" ...

There are two schools of thought when it comes to using an alignment aid on the golf ball while putting. Some players find using a line on their ball helps them align their putter and get the ball ...

Whenever you get fit for golf clubs at Titleist, you’re going to hear about “peak height” a lot. That’s because the company’s fitting philosophy is directly tied to ensuring every club in the bag ...

Arccos has added Titleist to its growing lineup of equipment partners, giving one of the game’s most engaged golfer communities access to free performance-tracking smart sensors as well as a mix of ...