I read David Sandler’s book “You Can’t Teach a Kid to ride a Bike at a Seminar” in 2002 and I found some of his ideas interesting. As far as I know, David Sandler was the first sales trainer to see ...
Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.