You know what’s annoying? Not knowing when your taxi will arrive. Or having to call a restaurant to get an update on your order. Or continuously logging into a website to see if you have new messages.

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail. Today most are focused on optimizing their e-mail marketing ...

Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates generally get opened and clicked far more than ...

Promotional messaging is the glamour job in email marketing. But it might be argued that the real work is being done by transactional emails — sales confirmations, reminders, password resets. Fail at ...

I have an e-commerce client who is doing a complete makeover of their email program. One issue we struggled with was the definition of a transactional email and how much marketing language should be ...

Are you a print subscriber? Activate your account. By Jeanine Poggi - 17 min 58 sec ago By Adrianne Pasquarelli - 51 min 38 sec ago By Garett Sloane - 1 hour 16 min ago By Brian Bonilla - 1 hour 46 ...

ExactTarget has developed a tool that allows marketers to monitor and manage the content of transactional e-mails such as shipping and purchase confirmations. By taking a task normally managed by the ...