The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Hasbro has revealed a voice and app-controlled, auto-transforming Optimus Prime robot that costs $699, and it's available for pre-order now. Announced at today's Hasbro Pulse Fan Fest, Hasbro teamed ...

Robosen Robotics announced on Thursday that it has created a new collectible robot based off of Optimus Prime in the upcoming film Transformers: Rise of the Beasts. The new Transformers figure comes ...

In 1984, Hasbro and Takara-Tomy released The Transformers upon an unsuspecting world, and this six-year-old was hooked. Led by Optimus Prime, a red and blue cabover Peterbilt semi truck that turned ...

The simple toys of the past will soon become just a faded memory. Technology is advancing so fast today, that even kids’ toys are incredible robots that can perform complex series of tasks, convert, ...

Greatness awaits as Hasbro is back with their latest HasLab campaign expanding the world of Transformers once again. This new crowdfunding campaign brings back some iconic heroes from the 2001 ...

LEGO just dropped a new Transformers Set and this villainous Soundwave replica will have you chanting the cartoon theme song all over again. The new LEGO Transformers Soundwave Set features 1,505 ...