The best way to design products and services that meet user needs is to conduct in-depth research on their experiences. By conducting qualitative and quantitative user research throughout the design ...

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions. But can ...

Inside most boardrooms, clear signs of a recession are top of mind: high inflation, rising interest rates, negative consumer sentiment, and supply chain disruption to name just a few. Across ...

Yet this shift raises a tougher question: can AI really capture the hesitation, emotion, and contradictions that often reveal what users think and feel? Maksim Kozlov That's the problem space Maksim ...