Uber Ads is now a $1.5 billion run rate business. Advertisers benefit from high-intent, closed-loop attribution, which gives them a clear return on ad spend. If ad growth continues at this pace, it ...

Uber Advertising is launching an insights platform for marketers called Uber Intelligence. It has partnered with LiveRamp to aggregate users' data without revealing their identities. Uber has said its ...

Uber might already be an elephant, but it could still double in size from here.

Uber is no longer just a ride-hailing company.

Uber’s delivery segment posted 70bps of margin expansion YoY, reaching 3.7% of gross bookings. The driver? Not pricing hikes, but advertising leverage and scale efficiencies. The company now sees ...

What began as a fun and clever commercial went too far when it made light of a serious life-threatening allergy, forcing Uber Eats to change it after backlash. Uber Eats released a 60-second Super ...

The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace. The Instacart integration will enhance Uber Advertising’s offering ...

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...