Uber might already be an elephant, but it could still double in size from here.

Uber Advertising is launching an insights platform for marketers called Uber Intelligence. It has partnered with LiveRamp to aggregate users' data without revealing their identities. Uber has said its ...

Uber is no longer just a ride-hailing company.

The goal is to provide CPG advertisers of all sizes with a range of capabilities across the Uber Eats grocery and retail marketplace. The Instacart integration will enhance Uber Advertising’s offering ...

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...

Uber Advertising is partnering with select brands to co-create exclusive Journey Takeovers — digital experiences that transform routine trips into immersive s ...

Uber is transforming into a global Mobility Super-App, leveraging network effects, operating leverage, and recurring revenues from Uber One and advertising. UBER’s core Mobility and Delivery segments ...