Continuous digital connection has fundamentally transformed the entire customer relationship lifecycle, from sales and marketing through to customer service and renewal. In place of the sporadic sales ...

Discover how organizations can turn AI adoption into lasting business value through culture and strategy.

What if a firm could tap into expertise from all divisions to inform the all-important KPI of customer lifetime value? Going a step further, imagine a CLV-focussed conversation among direct marketing ...

Zohar Bronfman is the CEO and co-founder of Pecan.ai, a predictive analytics platform built to solve business problems. Machine learning and data science can transform businesses with valuable ...

As more and more companies supplement traditional financial reporting with non-GAAP measures and other key performance indicators, a significant new opportunity is opening up for auditors, according ...

Key performance indicators (KPIs) have always mattered, but they are now more relevant than ever in the healthcare industry, as providers make the shift to value-based care. While there are many ...

In business, you can’t improve what you’re not measuring—and today’s organizations typically measure progress and success with key performance indicators (KPIs). A successful business is synonymous ...

Editor’s Note: A version of this article was originally published in 2023 and has been updated for 2025 to reflect the latest developments in law firm marketing and digital analytics. In an ...