Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

The Hilton varsity cheer team opened its winter competition season with a dominant performance at the Mercy Paws Up Competition on Sunday, delivering a flawless routine that earned zero deductions. RE ...

Last week, college cheerleading and dance teams traveled from across the U.S. to compete at the ESPN Wide World of Sports Complex in hopes of winning a national title. The event hosted featured more ...

Brandon High School's cheerleaders did not let the winter storm stop them from chasing and achieving greatness.

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

The competition will take place at the ESPN Wide World of Sports Complex at Disney World, with events scheduled from Jan. 30 ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...

It’s hard to believe, but until now, professional cheerleading wasn’t a real path for even the most elite athletes. But now, Varsity Spirit is rewriting the playbook with the launch of the first-ever ...