Jeff Glor talks to Sasha Issenberg about "The Victory Lab: The Secret Science of Winning Campaigns." Jeff Glor: What inspired you to write the book? Sasha Issenberg: I have covered political campaigns ...
Campaigns today are collecting information that goes way beyond demographics. Data points as disparate as the catalogs you peruse or the car you drive all make up a picture that campaigns use to find ...
Welcome to Victory Lab, a blog from the people who brought you Victory Lab, the Slate column, and The Victory Lab, a book that will be published next month. For the next three months, I will take you ...
OVER THE LAST ten years, political campaigns have become extraordinarily sophisticated. New technology and an eagerness to identify and exploit the slightest competitive edge have turned campaign ...
Political campaigning is increasingly driven by data. Journalist Sasha Issenberg says voter outreach has shifted from a precinct-centered game to... In 'Victory Lab,' A Concoction Crafted To Move ...
Campaigns today are collecting information that goes way beyond demographics. Data points as disparate as the catalogs you peruse or the car you drive all make up a picture that campaigns use to find ...
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