The fitness branding world is full of aggressive 'grindset' phrases that can grow exhausting pretty fast, often becoming more mean than motivational. Putting a refreshing spin on this tired trope is ...

If you’ve already failed your New Year’s resolution, don’t stress..... most of us gave up sometime between Jan 2 and lunch.

Under the terms of the deal Virgin will offer a new digital fitness programme and classes inspired by rugby and will also offer discounted membership rates to RFU affiliated clubs and registered ...

In a world of constant optimisation, comparison and algorithmic pressure, Virgin Active’s latest campaign, developed by ...

Virgin Active has unveiled a new global campaign, taking aim at the growing superficiality of the wellness industry. Developed by Amsterdam-based agency We Are Pi, the campaign calls out the flood of ...