Imagine “test driving” your next car in gym shorts, from your couch, while the kids watch a movie in the next room. That’s not a fantasy any more—it’s how a growing slice of car shopping actually ...

Cypress-based Mitsubishi Motors North America Inc. is upping the ante with a virtual test drive of one of its vehicles. The automaker, part of Japan’s Mitsubishi Motors Corp., started a marketing ...

Mitsubishi Motors North America uses video game technology for online car configuration cinematic experience. ZeroLight technology helped Mitsubishi exceed car reservation goal by 236%. If you've ever ...

Car buyers today want more than a test drive and a handshake. They're looking for convenience, transparency, and a shopping experience that feels tailored to them. Thanks to rapid advances in digital ...

Tesla is expanding its new sales strategy of using virtual sales advisers with remote test drive locations to Europe. In the summer of 2021, Electrek exclusively reported that Tesla was implementing a ...

The campaign, created by WCRS, Mustard Films and Tool has been developed to promote the BMW i3, the first model within the BMW i range, which is a lightweight engineering and premium sustainable ...

Tesla is expanding its virtual sales strategy with remote test drive locations in Europe, where it opened its first remote test drive hub in Sweden. According to a tweet posted on Tesla Europe’s ...

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