Continuing its push to bring the metaverse into the real world and not just the virtual world, Niantic Inc., the company behind the popular augmented reality game “Pokemon Go,” today announced the ...

Extended reality (XR for short) – which encompasses virtual reality, augmented reality and mixed reality – uses technology to create more immersive digital experiences. In my latest book, Extended ...

As augmented reality (AR) technology develops and finds new applications, its market is expected to snowball in the next few years. With a current market value of $30.7 billion and an estimated 810 ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...