Melania Trump documentary shocks at box office
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Markiplier's Iron Lung briefly disappeared entirely from box office charts, before returning to reveal it's made seven times its budget.
Brett Ratner's controversial biopic of the first lady was projected to open at the high end of $5 million, but premiered to just over $7 million.
As the holiday box office period was winding down, it was looking like movie theaters were facing another deep multi-week slump. But this past weekend, they were able to stem the tide with the help of an unlikely debut filmmaker: Mark "Markiplier" Fischbach.
Amazon MGM Studios paid $40 million for worldrights to the Brett Ratner-directed film shadowing First Lady Melania Trump in the 20 days before her husband's second inauguration, making it the most expensive documentary in history.
Horror rules the box office again.
While some major studios have no problem spending theatrical P&A to buy a pricey spot during the Big Game for a tentpole down the road, post Covid they’ve shown little interest in attempting to open a movie with any sizable marketing spend over Super Bowl.
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Just in: Final numbers for MELANIA slide after rosy Saturday projection, doc pulls in just over $7M in first weekend box office
After a dismal pre-opening projection, then a much sunnier Saturday forecast, MELANIA's first weekend box office topped the former, but fell short of the latter The post JUST IN: Final Numbers for MELANIA Slide After Rosy Saturday Projection,
First released in 2022, Iron Lung is a short horror game where an unnamed convict pilots a tiny submarine through an ocean of blood on an alien moon. In April 2023, Markiplier announced that he would produce, direct, and star in a live-action adaptation of Iron Lung, with Szymanski being heavily involved in the project.
Mercy,” a $60 million thriller starectring Chris Pratt as a man in a near-future standing trial before an AI judge, was the top new release.
Rani Mukerji starrer Mardaani 3 wrapped its opening weekend on a promising note. The movie now needs an encouraging hold on the weekdays too. Details Inside.