Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

WebFX reports that OpenAI plans to introduce ads in ChatGPT for U.S. free and Go-tier users, requiring a different marketing approach than Google Ads.

Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and ...

Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...

Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...