As we move into 2026, here’s what marketing leaders should expect—and how to prepare for a fundamentally new era of work.

Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

Hype cycle impact. Generative AI’s adoption follows a two-stage hype cycle: refining technology and identifying practical use cases. Content-driven AI. Generative AI is changing how content is created ...

AI continues to dominate the marketing conversation, but what do marketers really understand about it? What we do know is when it comes to artificial intelligence the terms machine learning, deep ...

What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do they expect their firms to add more headcount? What impact do they expect AI ...