It looks like Netflix’s shift to ad-supported plans is paying off — the platform just reported their ad revenue for 2025 ...
Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.
Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.
Netflix's ad revenue is soaring, but it's leaving money on the table.
Netflix NFLX is steadily expanding its advertising revenues to diversify income and enhance business resilience. After doubling ad revenues in 2024, the company aims to repeat that performance in 2025 ...
For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...
ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from ...
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