"The question I want to ask before I get into the silly bit later on is what happens when you apply behavioural economics, to behavioural economists?" began free-to-play consultant Mark Sorrell, ...

A section of students participants of the Writers' Forum hold Generation Next pull outs during Forum's meeting at Mang'u High School in Kiambu on May 28 2015. This year’s Nobel Prize in economics went ...

Behavioural economics is an interdisciplinary field that integrates insights from psychology, sociology, and neuroscience into traditional economic models to better explain decision‐making in ...

The author is a Reuters Breakingviews columnist. The opinions expressed are his own. The economics profession has been in the doldrums of late – its leading practitioners failed to anticipate the ...

The sale of regulatory technology to financial institutions is often a long and complex process, with multiple stakeholders, as is the norm for enterprise sales. But let’s look at how the principles ...

Reciprocity bias is our tendency to reciprocate the actions of others creating a wave of indebtedness. If somebody does something for us, or gives us something, we are more likely to return the favour ...

Behavioural Public Policy is an interdisciplinary field of public policy that integrates insights from behavioural science into the design and implementation of public policies. Instead of relying ...