True alignment starts with clarity about what the business is trying to achieve and how sales performance will be measured against those goals.

Setting and accomplishing the goals and objectives of a business is crucial for success and growth. For highly educated and skilled job seekers aiming for salaries of $100,000 or more per year, ...

In my years as a corporate leader, there seemed to be an emphasis on simply cascading business objectives. Not sharing the rationale or purpose behind them. Not describing the big picture. It was cut ...

One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, ...