Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Consulting company Ernst & Young (EY) has published its 13th Future Consumer Index (FCI) results, identifying changing consumer behaviours and spending patterns amid the cost of living and climate ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...

The findings highlight the growing impact of invisible audiences, first-party data and AI systems on how brands interpret and influence consumer decisions ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025, AI went mainstream, but ...

New research reveals how AI agents are transforming retail search. Survey of 6,000 shoppers shows agentic commerce reshaping product discovery. Read the report.