Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their new downloadable article on a comprehensive guide to ...

Customer engagement in the digital era requires more than just a contact center -- that's why cloud communications company Twilio paid $3.2 billion for the customer data platform (CDP) Segment. With ...

In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation strategy for a leading fast food restaurant in the US.