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The ads affair: How the ad industry has changed and is changing
Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what ...
In a digital economy saturated with impressions, the brands winning in 2025 aren’t spending more—they’re predicting more precisely. And they’re doing it with AI, which has moved beyond the hype to ...
Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. All the handwringing couldn’t be further from the truth in ...
All countries are feeling the expansionist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...
When Jenny Lei founded handbag brand Freja in 2019, she relied 100 per cent on digital marketing. With experience in dropshipping (where orders are shipped directly from the supplier), she felt she ...
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