The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s how brands can stay ahead.

As we head into 2026, one thing is clear: the brands pulling ahead are the ones rethinking how brand and growth marketing can work together in a distribution-first world. The result is a new reality ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...

In recent years, influencer fashion marketing has become a central strategy for brands seeking to connect with consumers online. Brands rely on social media personalities to showcase new collections, ...