Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

Over the past several months, I have been lucky enough to work on several positioning and narrative development projects for tech companies across a variety of industries—from chips to data centers.