First proposed in 1966 by Jack W Brehm and researched extensively over the past five decades, psychological reactance is a motivational state experienced when a person identifies a limitation being ...

When public health campaigns aim to change behavior, they often rely on urgent, directive language. A new comprehensive ...

If you’ve raised kids, or are trying to enact change in organization, you know well the phenomenon of psychological reactance, although you probably don’t know it by that name. You might call it the ...