Digital marketing is undergoing one of its most dramatic transformations in decades. Artificial Intelligence (AI), especially conversational AI and generative technologies like ChatGPT, Google’s Bard, ...

The media companies are witnessing the advent of web traffic apocalypse as AI chatbots and summaries have plummeted traffic ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Your website’s Google traffic isn’t down because the algorithm ...

ChatGPT's web traffic has decreased since November, when Google launched Gemini 3. ChatGPT still has the lead, but it could ...

For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At ...

From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online.