Let’s do a little brand positioning statement “word association” to get your gears turning. Just Do It. Save Money. Live Better. The Most Magical Place on Earth. I’m Lovin’ It. Have any trouble ...
Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. There’s an interesting conundrum in the marketing world: ...
Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all communication ...
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