In mid-September, many SEO professionals began noticing unusual drops in Google Search Console (GSC) data. Impressions were down, average positions shifted, and the number of reported queries changed ...

Google initially faced pressure due to fears that it fell behind in the AI race and lost ground to AI models. Google Cloud serves as the backbone for many AI applications and is fueling the next stage ...

Generative search prioritizes factual grounding over regional intent, making retrieval-aware content strategy critical for ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

For more than two decades, searching for something online followed an almost fixed routine. You paused for a second, thought ...