Inside Nike's World Cup commercial: Here's every celebrity cameo in viral ad with Kim Kardashian, more

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

How World Cup Ad Campaigns Tell Lucrative Stories About Contemporary Life

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity to navigate a complex operating environment ...

The American World Cup Introduced Ad Breaks—and Everyone Absolutely Hates It

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration ...

The European mind cannot comprehend US ad breaks during the World Cup

FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to ...

Telemundo TV Commentator Goes Off on World Cup Ad Break: "We Prefer The Old School Way"

FIFA’s mandatory hydration breaks at the 2026 World Cup have sparked growing debate among fans unhappy with the tournament’s ...
Total Pro Sports

Here’s How Much Money FOX Is Really Making From World Cup Hydration Break Commercials? You Won’t Believe The Real Numbers

FOX is on track to make over $249 million from World Cup hydration break ads alone. Here's the math behind that huge number.

Brooklyn Beckham takes swipe at family in World Cup advert

Brooklyn Beckham has aimed a series of digs at his parents David and Victoria in a big money advert for the World Cup.Amid ...