Levi’s turned FIFA’s strict stadium branding restrictions into a marketing win during the 2026 World Cup without being an ...

Meltwater dove deep into plays by McDonald’s, Adidas and Nike to see which are cutting through the World Cup noise.

Football legends, Hollywood stars, and fan culture are dominating early World Cup creative, but the smartest brands know ...

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest.

System1, the Creative Effectiveness Platform, has crowned Irn-Bru the winner of the 2026 Advertising World Cup, topping a ...

The World Cup has been marred by hydration breaks, with pundits Gary Neville, Roy Keane, and Ian Wright criticizing the ...

Broadcasters stand to gain lucrative new commercial opportunities from mandatory World Cup hydration breaks introduced by ...

China isn't on the pitch, but its companies are helping shape the most high-tech World Cup yet.

Germany's gambling regulatory authority initiated an investigation into the advertising of prediction-market operator ADI ...