Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.

When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest.

There's an obvious reason Fox is enjoying this.

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

The World Cup opener between Mexico and South Africa featured FIFA's mid-half hydration breaks for the first time.

FOX is on track to make over $249 million from World Cup hydration break ads alone. Here's the math behind that huge number.

Doctors recommend active adults drink between 80 and 100 ounces of water daily, and Rupert Murdoch couldn't agree more. See ...

The breaks have resulted in some broadcasters airing advertisements in the middle of games, which is not standard practice ...

Critics have said that the hydration breaks are "changing the game." ...

When temperatures rise at the 2026 FIFA World Cup, so does the broadcast revenue. Here is how much Fox reportedly makes ...

Brooklyn Beckham has come under fire after appearing to cash in on his ongoing family drama by referencing it in a new World ...