Levi's Stadium in Santa Clara, California, hosted its first World Cup match between Switzerland and Qatar this past Saturday.

One thing stuck out about Brazil's kit during their game with Morocco: the badge on the sleeve or rather the color of it.

Gillette Stadium signs were covered over Friday as FIFA prepares to take over the stadium for the World Cup. According to the ...

Levi’s turned FIFA’s strict stadium branding restrictions into a marketing win during the 2026 World Cup without being an ...

Levi's is taking FIFA's World Cup rules in stride. Soccer's global governing body does not allow visible corporate branding ...

Among the flurry of preparations for this year's World Cup, there was one easily overlooked hurdle to overcome – what to do ...

A sponsor has been strategically placed on the shirt of every referee at the World Cup, with the logo remaining largely ...

Fans might have noticed that stadiums across the United States, Mexico and Canada are getting revamped for the 2026 World Cup ...

If there’s one thing football fans appreciate, it’s bucking FIFA regulations.

There will be blood, sweat and tears on players’ soccer jerseys at the World Cup — and plenty of deeper cultural and ...