When attention spans are ever-decreasing and visuals are processed faster than text, landing page design can make or break a conversion. While creating compelling call-to-action copy is crucial, the ...

Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what you offer, and how your services benefit your ...

Facebook is infamous for the numerous ways in which folks use — and misuse — the platform, from your uncle sharing conspiracy theories to your roommate selling your couch on Marketplace. There's one ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Facebook business pages are essential because they offer more ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Facebook is testing a new design for Facebook Pages that will, among other things, remove the “Like” count, offer a cleaner and more readable layout, and make it easier for those who operate Pages to ...