Influencer marketing spend in the U.S. is growing faster than expected. A new report by Emarketer shows U.S. influencer marketing spending surpassing $10 billion in 2025 – an amount the market ...
NEW YORK, Sept. 9, 2025 /PRNewswire/ -- TripleLift, the world's leading Creative SSP, today launched a report in partnership with EMARKETER revealing a concerning disconnect: while the majority of ...
Gen Z and millennials are at odds over some social media, but they seem to agree on two of them. Gen Z uses Snapchat and TikTok more than millennials, who use Facebook more, Emarketer data shows. But ...
Things seem to be looking up for the advertising business of Elon Musk's X. A new forecast from the research firm EMARKETER says X's advertising business will get its first annual growth since 2021 ...
Marketers lack the infrastructure and shared standards to scale and measure effectiveness. Many are turning to AI to reshape creative workflows NEW YORK, Sept. 9, 2025 /PRNewswire/ -- TripleLift, the ...
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