To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo. By Benjamin Hoffman Shortly after the ...

There are lots of reasons that logos evolve. We take a look at Snap-on's evolving branding and how the visual changes reflect ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Jason Guerrasio Every time Jason publishes a story, you’ll get an alert straight to your inbox!

Officially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a red and white background. That's the NBA's story and it's sticking to it. Unofficially, however, the ...

Paul Stanley indulged in a little sentimentality on social media this week when he shared a picture of a hand-drawn flyer he made for the 50th anniversary of a Kiss club show. “KISSTORY - FIFTY YEARS ...