Myntra has rolled out an OOH campaign by reviving the meme character 'Adarsh Balak' to highlight its end of reason sale (EORS). Conceptualised by Talented, the OOH creatives resurrected the ...

Adarsh Balak entered meme subculture over half a decade ago when Priyesh Trivedi resurrected the protagonist and the 80’s poster aesthetic to showcase the bitter-sweet comedies of the modern dystopian ...

New Delhi, June 8 (IANS) Myntra has collaborated with the celebrated artist, Priyesh Trivedi, to tap into the Indian pop culture scene and revive Adarsh Balak for the ongoing edition of the End Of ...

To promote the biggest offers of Myntra’s ‘End Of Reason Sale’, Talented agency collaborated with Priyesh Trivedi to create a billboard campaign incorporating the best of both worlds–Adarsh Balak and ...