In my opinion, there is a huge problem in the world of pharmaceutical marketing. Last year, companies spent just under $8.1 billion on marketing campaigns, with over $4 billion allocated to target ...

Seasoned executive brings experience scaling global SaaS businesses to accelerate Affinity’s growth and expansion into new markets Affinity, the leading relationship intelligence platform for ...

NEW YORK--(BUSINESS WIRE)--Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced that it has been recognized as an Enrichment ‘one to watch’ in the Modern ...

Affinity Group, a leading North American sales and marketing agency, today announced the acquisition of Mascari NXT, an AI ...

“We are in the process of transforming our asset-light business into an affinity and data monetization model with a strong technology focus, comprised of a collection of brands offered on a ...

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable. As time spent on mobile ...

SANTA BARBARA, Calif., July 1, 2021 /PRNewswire/ -- AGIA Affinity won multiple marketing awards at this year's 2021 PIMA Insights conference. The PIMA marketing awards recognize outstanding ...