The CEO of Workbooks shares his thoughts on how businesses can get ahead in 2026 with AI/CRM integration.
Insightly’s 2025 report showed a gap between the potential of customer relationship management in the AI era and how teams use the systems. Customer relationship management systems are a core ...
Those who know me are aware that I have been working with artificial intelligence for the better part of 10 years (which makes me an old man in terms of AI). And while there are certainly benefits to ...
Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...
MarTech on MSN
How to use CRM data to target the right B2B audiences
B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...
It's 11 p.m. on a weeknight. You're at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...
A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...
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