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Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

COLUMBUS, Ohio--(BUSINESS WIRE)-- NiSource Inc. (NI), subsidiaries Northern Indiana Public Service Company LLC (NIPSCO), Columbia Gas of Virginia, Inc., Columbia Gas of Pennsylvania, Inc. and Columbia ...

The CX discipline is growing up — shifting from adolescence to college years, where clarity, accountability and measurable business impact matter most. A couple of years ago I wrote that the CX ...