The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity consortium DigiTrust. Terms of the deal are unknown, though a key feature ...
You know stuff is getting real when the consortiums start forming consortiums. Over the past two years, two scaled initiatives have emerged to build a common ID that would reduce data loss, tags on ...
Since 2014, DigiTrust have been encouraging publishers and ad tech platforms to get involved and become part of an industry measurement revolution. Infectious Media, an early member, recently held a ...
DigiTrust, intended as a neutral, independent, nonprofit ID consortium with initially 20 tech partners on board, was only established last year. Since then, the initiative has pushed their ...
NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory today announced that it has acquired the assets and integrated the team of DigiTrust, a non-profit, industry consortium recognized for building ...
The integration of DigiTrust’s audience data – post its acquisition by The IAB Tech Lab – into the wider consortium means that advertisers using its open identity framework can target audiences using ...
LONDON--(BUSINESS WIRE)--iResearch Services is a fast-growing Asian market research company gearing up to the challenges facing the research industry in the UK, above all the drive for brand ...
The ongoing IAB Tech Fronts this week is geared towards progressing the wider marketing industry’s understanding of ad tech, and yesterday saw Rubicon Project give airtime to the thinking behind a ...
The Advertising ID Consortium will be integrating the DigiTrust ID service into its open identity framework as a third-party domain, according to an announcement made Tuesday. The move will make the ...
In the past few weeks, publishers have received a slap on the wrist and a punch in the gut. First, Procter & Gamble CMO Mark Pritchard delivered a harsh rebuke to the low quality, low visibility, and ...
The Interactive Advertising Bureau's Tech Lab has acquired DigiTrust, a nonprofit consortium of programmatic platforms that aims to offer a standardized identifier for ad targeting. Jordan Mitchell, ...
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