Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Many marketers think they’ve got ad fraud solved, not only because the Association of ...

Those of us in the business of psychological measurement use the terms reliability and validity a lot. You've probably seen those terms on the Psychology Today website (they appear thousands of times) ...

In everyday language, the term validity is typically used to describe something as being trustworthy or legit. It's meaning in psychology suggests something similar—it's all about whether we can trust ...

A pressure transmitter can be used to establish the liquid level in a river, tank, well, or other body of liquid. The pressure at the bottom of a liquid filled container is directly connected to the ...

If a product uses power, then power consumption and power quality measurements must be made as part of product design and test. These measurements are essential to optimize product design, comply with ...

This is the second in a series of articles about impact measurement for social entrepreneurs. Social entrepreneurs who are serious about having impact or about attracting capital from sophisticated ...

Every cell in our body is surrounded by a plasma membrane that pumps ions across itself to generate an ion concentration gradient. These ion gradients work together with ion channels to generate a ...

By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of ...