While we often talk about tailoring your makeup to fit your face structure, skin type, or eye shape. But there may be one important factor you've been overlooking when customizing your routine: eye ...

Eye primers are thick and somewhat sticky products which are meant to help eyeshadows adhere better. These smoothen out the creases of your eyes and, much like facial primers, fill in the unevenness ...

Smoky eyes — just the phrase alone sets makeup lovers' hearts racing with sheer panic and fear. If you want to get smoldering without your whole look combusting into flames, then this daytime smoky ...

Primer can help you lock in your makeup look while targeting specific concerns—from color correction to achieving a smooth ...

There’s nothing worse than spending your morning perfecting your eye makeup only to have it rub off midday. You may already be using a primer to keep your foundation in place throughout the day while ...