Poole’s passion for elephants is lifelong, and for this project, he needed gear as fearless as his vision. The documentary, ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

Fujifilm has revitalized its pro-level camera lineup with some exciting announcements. The star of the show was an updated version of the company’s flagship medium format camera, the GFX100 II.

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

Fujifilm has launched a mirrorless digital camera, the Fujifilm GFX100 II. The company has launched compact mirrorless cameras in the past, like the X-S20. However, Fujifilm states that this new ...

Fujifilm’s successor to the GFX 100S, its 2021 medium format camera with terrific performance but slow speeds, is the aptly named GFX 100S II. The new model is $1,000 cheaper, smaller, lighter and has ...

Fujifilm has announced the second generation of the GFX50S medium-format mirrorless camera it launched at Photokina in 2016. GFX50S II highlights include its large format image sensor, 6.5 stops of in ...

You can save $800 on the Fujifilm GFX50S II this Black Friday weekend, as we move into Cyber Monday. Head on over to Adorama to secure this great saving on this mirrorless camera, normally close to $4 ...

For taking everyday snaps, travel photography or even landscape photos, the X-T30 II will see you right for years to come at an affordable price. If you're looking for something for action or sports ...

Plus the new X-T30 II and some very promising lenses Plus the new X-T30 II and some very promising lenses is a former senior reviewer who worked at The Verge from 2011 until May 2025. His coverage ...