As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

The 𝗜𝗔𝗕 𝗧𝗲𝗰𝗵 𝗟𝗮𝗯 is more cautious. They are ramping up their investments in agentic development by building on top ...

The MarketWatch News Department was not involved in the creation of this content. Acquisition Expands Product Offerings, Engineering Support, and Service Capabilities in the Mid-Atlantic Region ...

Five of the biggest publishers in the US have all filed lawsuits against Google in the past week over its digital advertising ...

Ad tech platforms likely know more about your executives than your security team does... and that information is available to ...

Judge Leonie Brinkema ruled earlier this year that the search giant illegally monopolized two of those markets – the exchange and ad-selling technology, known as an ad server. She’s now considering ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust ...