Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

WordStream reports show that organic search engine clicks from customers are at 94%. While organic ads get the bigger share, just 6% of the clicks go to paid ads. Are you spending so much on marketing ...

Meta’s push to bring ads to WhatsApp hasn’t gone down well. Now, new clues suggest the company may be preparing a paid tier that removes ads from Status and Channels.